ZENDO GT Collective made a powerful debut to its 2026 show and motorsports season at Formula Drift Round 1 in Long Beach, marking our first major event of the year—and what a kickoff it was.

Set against the iconic downtown Long Beach shoreline, the event delivered everything enthusiasts could ask for: clear skies, warm sunshine, and an electric atmosphere fueled by world-class Formula Drift teams, incredible cars, and a passionate fanbase that packed the venue from start to finish.

ZENDO GT Collective was proud to be part of the action on Vendor Row, where we showcased and sold official merchandise from our inaugural brand partners, including Fasthouse, Sparco, Eibach, and Mattel. Our booth featured a full lineup of apparel and lifestyle gear, including t-shirts, hats, hoodies, and bags—bringing together automotive culture and style for fans of all ages.

A special thank you goes out to Action Sport Canopies for partnering with us to design, print, and supply our standout booth setup, including our canopy, tables, and flags. Their support helped us create a strong and professional presence that reflected the ZENDO vision.

We would also like to extend a sincere thank you to Brian McGee from IJB for capturing incredible photos from the event. His work truly highlights the energy, atmosphere, and excitement that made this weekend so special.

The response from fans and partners exceeded expectations, reinforcing our mission to build the largest collective of licensed automotive gear and lifestyle products. As we continue through the season, we look forward to expanding our footprint at each event—introducing larger brand activations, enhanced planograms, and even vehicle displays as our partners grow alongside us.

ZENDO GT Collective is excited to return to Formula Drift for the final round this October, and we’re already gearing up for our next event: Toyota Fest in Long Beach, California on Saturday, May 30, 2026.

Thank you to everyone who stopped by, supported our partners, and helped make this event a success. We’ll see you at the next one.

For media inquiries, partnership opportunities, or event collaborations, please contact us directly. aj@zendogtcollective.com